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data, insights, and educational content created by experts
Frédéric Delga. March 17, 2021
📗 2021 Free Guide : Best-Proven Strategies for Web Monetization for Tech Sites
Do you want to monetize your website? Most publishers will answer with a resounding “Yes.” In fact, many content creators start blogs and sites because they want to...
Read moreFrédéric Delga. March 8, 2021
Different Types of Programmatic Advertising Explained
Whether you’re a publisher, advertiser, or agency, you’ve likely heard of programmatic advertising. The automated buying and selling of ad space have grown increasingly popular as a monetization...
Read moreFrédéric Delga. March 2, 2021
What Publishers Need to Know About Ad Refreshing
Publishers are regularly searching for ways to improve revenue generation by making ads more effective. One of the ways they do that is through ad refreshing. However, before...
Read moreRichard Flower. March 1, 2021
The End of Third-Party Cookies: Impact on Digital Marketing
Browsers like Firefox and Safari stopped supporting third-party cookies some time ago. However, the announcement that Google planned to phase them out by 2022 sent shockwaves through the...
Read moreFrédéric Delga. March 1, 2021
Rev•Amp: The Birth of our Brand
If you’ve been following us for a while, you may have noticed we talk a lot about all things advertising; optimization, yield, ad formats, programmatic, header bidding...yada yada...but...
Read moreFrédéric Delga. February 25, 2021
4 Things You Need to Know Before Monetizing Your Content
Many publishers dream of creating great content, building an audience, and eventually monetizing their sites. However, content monetization demands a lot of time and effort to generate revenue....
Read moreFrédéric Delga. February 16, 2021
Top 5 Programmatic Advertising Formats
Programmatic advertising has created a sophisticated and automated ecosystem that streamlines the buying and selling of ads and ad space. It’s quickly become one of the most preferred...
Read moreFilipe Hemsworth. February 11, 2021
What Is Header Bidding and How Does it Work?
Header bidding is becoming a popular topic in the programmatic discussion, and for a good reason. We’ve noticed how advertisers and publishers are familiarizing themselves with how the...
Read moreFerran Gavin. February 10, 2021
How Core Web Vitals Will Affect Your Website Monetization In 2021
Google’s algorithm and quality metrics play a large role in determining how we develop our sites, content, ads, and monetization strategies. In May 2021, the search engine will...
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