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data, insights, and educational content created by experts
Maria Rey. April 29, 2021
Boost Your Revenue With Managed Ad Tech Services
As the ad industry and programmatic ads continue to evolve, it also keeps becoming more complex. New types of ad formats and delivery methods are continuously appearing, and...
Read moreMaria Rey. April 27, 2021
4 Easy Ways to Add New Revenue Streams
“Never put all your eggs in one basket.” It’s a common saying today, and it’s as true now as when Sancho Panza said it over 400 years ago....
Read moreRichard Flower. April 12, 2021
The Future of Header Bidding: Server-To-Server Technology
Real-time and client-side header bidding has long sat on the technological throne when it comes to programmatic ads. It’s still widely used by publishers, particularly by those with...
Read moreFilipe Hemsworth. April 12, 2021
Page RPM: What it Means and How to Boost It
We use many metrics and abbreviations when we talk about monetization strategies and measuring ad success. There’s so much information available that publishers often find it challenging to...
Read moreFrédéric Delga. April 12, 2021
5 Key Things You Should Consider When Choosing the Best SSP
Have you decided to monetize your website? You’ve likely already encountered one of the toughest challenges publishers face: choosing the best supply-side platform (SSP). There are five key...
Read moreFrédéric Delga. April 7, 2021
Top 3 Reasons Header Bidding Is Better Than AdSense
A few years ago, Google AdSense was the first stop for any publisher who wants to monetize their site. While many still use the network, over 76% of...
Read moreRichard Flower. March 18, 2021
Programmatic Deals Vs. Direct Deals: A Quick Guide
When it comes to online ads, programmatic is king. It dominates the industry, and with good reason. Programmatic advertising is one of the most effective ways publishers can...
Read moreFrédéric Delga. March 17, 2021
📗 2021 Free Guide : Best-Proven Strategies for Web Monetization for Tech Sites
Do you want to monetize your website? Most publishers will answer with a resounding “Yes.” In fact, many content creators start blogs and sites because they want to...
Read moreFrédéric Delga. March 8, 2021
Different Types of Programmatic Advertising Explained
Whether you’re a publisher, advertiser, or agency, you’ve likely heard of programmatic advertising. The automated buying and selling of ad space have grown increasingly popular as a monetization...
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