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Richard FlowerMarch 18, 2021

Programmatic Deals Vs. Direct Deals: A Quick Guide

When it comes to online ads, programmatic is king. It dominates the industry, and with good reason. Programmatic advertising is one of the most effective ways publishers can...
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Frédéric DelgaMarch 17, 2021

📗 2021 Free Guide : Best-Proven Strategies for Web Monetization for Tech Sites

Do you want to monetize your website? Most publishers will answer with a resounding “Yes.” In fact, many content creators start blogs and sites because they want to...
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Frédéric DelgaMarch 8, 2021

Different Types of Programmatic Advertising Explained

Whether you’re a publisher, advertiser, or agency, you’ve likely heard of programmatic advertising. The automated buying and selling of ad space have grown increasingly popular as a monetization...
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Frédéric DelgaMarch 2, 2021

What Publishers Need to Know About Ad Refreshing

Publishers are regularly searching for ways to improve revenue generation by making ads more effective. One of the ways they do that is through ad refreshing. However, before...
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Richard FlowerMarch 1, 2021

The End of Third-Party Cookies: Impact on Digital Marketing

Browsers like Firefox and Safari stopped supporting third-party cookies some time ago. However, the announcement that Google planned to phase them out by 2022 sent shockwaves through the...
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Frédéric DelgaMarch 1, 2021

Rev•Amp: The Birth of our Brand

If you’ve been following us for a while, you may have noticed we talk a lot about all things advertising; optimization, yield, ad formats, programmatic, header bidding...yada yada...but...
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Frédéric DelgaFebruary 25, 2021

4 Things You Need to Know Before Monetizing Your Content

Many publishers dream of creating great content, building an audience, and eventually monetizing their sites. However, content monetization demands a lot of time and effort to generate revenue....
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Frédéric DelgaFebruary 16, 2021

Top 5 Programmatic Advertising Formats

Programmatic advertising has created a sophisticated and automated ecosystem that streamlines the buying and selling of ads and ad space. It’s quickly become one of the most preferred...
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Filipe HemsworthFebruary 11, 2021

What Is Header Bidding and How Does it Work?

Header bidding is becoming a popular topic in the programmatic discussion, and for a good reason. We’ve noticed how advertisers and publishers are familiarizing themselves with how the...
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