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data, insights, and educational content created by experts
Frédéric DelgaJune 8, 2021

What is Native Advertising? The Pros and Cons

Publishers are always looking for new and creative ways to monetize their content, diversify their revenue, and maximize potential income. However, before adopting a new advertising strategy, it’s...
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Maria ReyJune 8, 2021

How to Stop Bad Ads: a Quick Guide for Publishers

What are bad ads? Are they malicious, offensive, cheap, or condescending? Perhaps they’re dangerous, misleading, or even illegal. Regardless of your definition of a bad ad, all publishers...
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Ferran GavinJune 1, 2021

Three Key Digital Publishing Trends in 2021

As a publisher, it’s vital to stay on top of digital publishing trends and evolve with the changes in the industry. If you don’t, you risk falling behind...
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Filipe HemsworthMay 21, 2021

CPMs and Seasonality: Everything Publishers Need to Know

There’s a season for everything, both in nature and business. In nature, temperatures and weather fluctuate, and the same is true for CPMs. All publishers experience seasonal fluctuations,...
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Richard FlowerMay 19, 2021

The Most Popular Emerging Alternatives for Third-Party Cookies

If you’ve been staying updated on the latest developments in the ad industry, you might be aware that third-party cookies will soon be phased out entirely. Google, used...
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Frédéric DelgaMay 13, 2021

5 Real-Time Bidding (RTB) Best Practices for Publishers

Have you been looking into ways to diversify your revenue streams? If so, you’ve likely already heard of, or are already using, programmatic ads. You may even have...
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Frédéric DelgaMay 11, 2021

Must-Read Books to Become a Programmatic Ads Expert

Digital marketing and programmatic advertising can be very confusing subjects. Beginners often find themselves drowning in technical jargon and complex explanations, with little chance of learning anything useful....
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Frédéric DelgaMay 6, 2021

The Impact of COVID-19 on Programmatic Ad Revenue

Before March 2020, the programmatic advertising industry was experiencing double-digit growth, and it was expected to have another excellent, highly profitable year. Then the pandemic hit, and the...
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Richard FlowerMay 5, 2021

Enhance Your Header Bidding With Flexible Prebid from Rev•Amp

Publishers are facing multiple challenges, from recent economic disruptions to evolving privacy standards and changing cookie policies. Unsurprisingly, publishers are looking for ways to improve their ad stacks...
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