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data, insights, and educational content created by experts
Maria ReySeptember 15, 2021

Interstitial Ads: the Good, the Bad, and the Best Practices

If you play mobile games, you’ve likely encountered interstitial ads at least once before. These highly popular ads are widely used across apps, but now they’ve started to...
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Frédéric DelgaSeptember 9, 2021

Consent Management Platforms: Are Your Ads Compliant?

User information is one of the most valuable commodities available to publishers and advertisers. However, data privacy concerns continue to mold digital advertising laws, and publishers must adapt...
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Filipe HemsworthSeptember 9, 2021

4 Foolproof Ways to Attract More Advertisers to Your Website

If you’re a publisher with a monetized website, you may be wondering how to make your ad inventory more appealing to advertisers. Luckily, there are a few simple...
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Maria ReySeptember 7, 2021

Windows Report: Lightweight, Cutting-Edge Advertising Solution

Before deciding to work with Rev·Amp, Windows Report decided that they wanted a monetization partner with very specific abilities. The Rev·Amp team designed a highly optimized and lightweight ad stack that could meet and exceed Windows Report’s requirements.
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Maria ReySeptember 1, 2021

Rev·Amp Dashboard: Monitor Your Ad Revenue Performance

We’re excited to announce that version 1.0 of the Rev·Amp dashboard is now available! At Rev·Amp, we’re always striving to provide our clients with superior ad services that...
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Frédéric DelgaAugust 30, 2021

Lazy Loading Ads: Does it Work, and Should You Use It?

Publishers are continually looking for ways to optimize the performance of their ads and site experience. You can use many different tactics, but it’s always vital to understand...
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Maria ReyAugust 30, 2021

What Publishers Need to Know About Google's Multiple Customer Management Program

The ad tech industry continually evolves as new technologies are introduced, and publisher and advertiser expectations change. One of the latest changes is by Google. The search giant...
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Maria ReyAugust 16, 2021

Ad Viewability: What It Is and How Publishers Can Improve It

Publishers need to track various metrics and data points to ensure that their ads are performing well. One of these is ad viewability, and it’s arguably one of...
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Richard FlowerAugust 11, 2021

Ad Density: Quality Vs. Quantity and Ads Standards

Many publishers rely on ads to generate revenue, particularly if they don’t have other revenue streams such as subscription content. Consequently, many try to boost their income by...
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