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Maria ReyAugust 16, 2021

Ad Viewability: What It Is and How Publishers Can Improve It

Publishers need to track various metrics and data points to ensure that their ads are performing well. One of these is ad viewability, and it’s arguably one of...
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Richard FlowerAugust 11, 2021

Ad Density: Quality Vs. Quantity and Ads Standards

Many publishers rely on ads to generate revenue, particularly if they don’t have other revenue streams such as subscription content. Consequently, many try to boost their income by...
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Richard FlowerAugust 6, 2021

Is AMP Still Relevant? a Quick Guide to Accelerated Mobile Pages

Accelerated Mobile Pages, or Google AMP, made quite the splash when the system was introduced in 2016. Many large sites immediately made the shift, and the search engine...
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Ferran GavinAugust 6, 2021

What Publishers Need to Know About the Core Web Vitals Update

In May 2020, Google announced a set of user-focused metrics to evaluate and measure a page’s ability to provide a smooth and user-friendly experience. The Core Web Vitals...
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Maria ReyJune 30, 2021

Aptoide: A Tailored Ad Solution That Maximizes on All Opportunities

Before approaching Rev·Amp, Aptoide solely worked with AdSense. The app platform wanted to be less reliant on a single partner while using a personalized solution to deliver actual, tangible financial results.
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Maria ReyJune 29, 2021

Why Adsense Shouldn’t Be Your Sole Revenue Stream

Are you considering AdSense to monetize your website? The Google advertising network is one of the most well-known ad platforms and is usually one of the first publishers...
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Frédéric DelgaJune 17, 2021

Affiliate Marketing: A Complete Beginners Guide for Publishers

Affiliate marketing isn’t the new kid on the block. In fact, it’s been around in one form or another since 1989, but it’s only gained its massive popularity...
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Maria ReyJune 15, 2021

The Private Marketplace: Everything Publishers Need to Know

Private marketplaces still generate as much of a buzz today as they did nearly a decade ago. In fact, if online articles and posts are to be believed,...
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Richard FlowerJune 15, 2021

The Pros and Cons of Rewarded Ads

People love getting things for free – even when it’s not really free. In fact, “free” is so irresistible that psychologists have been studying how the offer of...
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