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Richard FlowerFebruary 28, 2022

Contextual Advertising: The Best Way To Reach Your Target Audience

Contextual targeting: is it just the latest advertising fad, or is it a topic worth exploring? If you’re an advertiser, the answer should be clear: contextual ads are...
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Richard FlowerFebruary 18, 2022

Programmatic Trends In 2022: Everything You Need To Know

Programmatic advertising is a continually evolving and changing technology, and new trends are constantly emerging while older methods fall by the wayside. Third-party cookies are falling away, while...
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Filipe HemsworthJanuary 7, 2022

Push your eCPMS and RPM with direct partnerships

You can spend smarter with direct partnerships from Rev-Amp, the leader in programmatic marketing. Rev-Amp will help you better leverage your eCPMS and RPM while also setting you...
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Frédéric DelgaDecember 14, 2021

Filehorse: Diversifying And Securing Revenue Streams

Filehorse is a popular software review website based in Dubai. The site helps users find and download new software and the latest top-quality web applications. Today, Filehorse is...
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Frédéric DelgaNovember 30, 2021

4 Tips to Optimize Your Website Revenue Before Holiday Season

The holiday season is right around the corner, and people everywhere are looking for the perfect gifts, vacations, and promotions they can take advantage of. The right ad...
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Richard FlowerNovember 23, 2021

Why a sticky leaderboard is a good choice for your website

Publishers are continuously looking for ways to improve their ad revenue, whether through adding additional ad spots, trying out new formats, or joining new networks. Similarly, advertisers are...
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Maria ReyOctober 25, 2021

Is Your Website Violating Google AdSense Policy? Here’s What You Can Do

Google AdSense is still one of the first platforms publishers turn to when they decide to monetize their websites. However, AdSense has stringent policies regarding ads and content,...
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Alba BringuesOctober 4, 2021

The Complete Guide to Understanding Contextual Advertising

Today, behavioral targeting is one of the most common methods to determine which ads to show to users. Cookies and tracking data allow advertisers to target users with...
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Richard FlowerSeptember 27, 2021

Everything Publishers Need to Know About Ads.txt

If you’re a publisher, you’ve likely heard of ads.txt before. As ad fraud becomes more prevalent in the advertising industry, authorities, publishers, advertisers, and networks keep working to...
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