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Must-Read Books to Become a Programmatic Ads Expert

May 11, 2021

Digital marketing and programmatic advertising can be very confusing subjects. Beginners often find themselves drowning in technical jargon and complex explanations, with little chance of learning anything useful. Even advanced users can get a little befuddled by newly developed technologies.

In such a rapidly and continually evolving industry, it’s always a good idea to do a little research, whether you’re a beginner or not!

In this article, we’re going to:

  • Recommend beginner and advanced books on programmatic advertising.
  • Share a few of our top programmatic resources for beginners.
  • List some of the best digital marketing books and resources.

The resources we’ve listed below should get you off to an excellent start.

Where to Start If You’re a Beginner

If you’re a beginner, it may be challenging to find programmatic or digital marketing books that explain everything in a simple, easy-to-understand way. Luckily, we have a handy list of free resources and must-read books on digital marketing and programmatic advertising.

Free Online Resources

Our Rev•Amp resources section has excellent articles and guides that can help you get started! However, there are a few fantastic online resources where you can expand your knowledge for free:

Digiday’s WTF is Programmatic Advertising?: Digiday is an online magazine covering a wide variety of media, marketing, and advertising topics. However, their article is a fun introduction to programmatic technology.

Screenshot of the site.

Think with Google: Google has resources on almost every advertising topic you can imagine, and programmatic is no different. You can visit the section under their “marketing strategies” category.

Digital Marketing Institute’s Beginner’s Guide to Programmatic Advertising: This short guide from DMI gives a slightly more in-depth look at programmatic ads. It also shares a few fascinating examples from big brands. 

Books (available for Purchase Online)

Uncluttering Programmatic Advertising: Programmatic Advertising for Dummies: This book is an excellent place for beginners to start. It explains how programmatic advertising works without becoming too complex. It also gives an in-depth explanation of supply- and demand-side platforms, media buying, ad exchanges, real-time bidding, and more!

Digital Marketing for Dummies, 2nd Edition: If you want to understand digital marketing, you can’t go wrong with this book from “For Dummies.” It covers almost everything, from targeting strategies to marketing tools, that can help you improve your marketing.

4 Must-Read Digital Marketing and Programmatic Books for Advanced Users

Programmatic technology is continually evolving, and it can be hard to find updated resources or books on the topic. Here are a few of our favorites that are both informative and still relevant.

https://www.goodreads.com/book/show/53433941-programmatic-advertising

Programmatic Advertising: The Ultimate Guide to Programmatic Media Buying & Selling: This ultimate guide takes you through every part of programmatic advertising, from its history to how technology is shaping its future. It’s one of the most complete and comprehensive guides on the topic and an absolute must-read.

Ad Tech & Programmatic: Master the Online Media Tech and Programmatic Media Explained: This book covers it all, from the latest technologies to the online media ecosystem and everything in between. Best of all, it explains ad tech and programmatic without drowning readers in technical jargon.

Complete Guide to Programmatic Advertising: This book breaks programmatic advertising down into chunks and chapters that are easy to understand and is filled with helpful tips.

Marketing 5.0: Technology for Humanity: The latest book from Philip Kotler, Marketing 5.0 covers everything you need to know about marketing automation, contextual technology, blockchain marketing, and more.

Conclusion

There are many fantastic online resources available online, and we’ve only listed a few of our books in this article to help get you started. Keep in mind that programmatic advertising is a very technical and complex part of digital marketing. If you don’t understand it immediately, don’t give up! The right bit of advice can make a world of difference.

is a digital advertising performance expert and the Director of Rev•Amp at Softonic. As a business unit leader, Fréderic is responsible for the monetization and the success of the Softonic Publisher Network. Within Rev•Amp, Fréderic oversees Product, Business Development, and Account Management functions.
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