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Website monetization

Ferran GavinMay 24, 2022

Third-Party Cookies: Google Delays Phase Out Until 2023

Two years ago, Google announced that the end of third-party cookies was nigh. However, six months into 2021, just shy of the 2022 phase-out, the search engine made...
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Filipe HemsworthMarch 3, 2022

Contextual Advertising For Publishers: Skyrocket Your Revenue

Publishers are a crucial part of a rich, complex advertising ecosystem. Through publishers, advertisers can show their ads to users to turn them into clients and buyers. Publishers...
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Richard FlowerFebruary 18, 2022

Programmatic Trends In 2022: Everything You Need To Know

Programmatic advertising is a continually evolving and changing technology, and new trends are constantly emerging while older methods fall by the wayside. Third-party cookies are falling away, while...
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Alba BringuesOctober 4, 2021

The Complete Guide to Understanding Contextual Advertising

Today, behavioral targeting is one of the most common methods to determine which ads to show to users. Cookies and tracking data allow advertisers to target users with...
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Frédéric DelgaSeptember 21, 2021

The Ultimate Introduction To Programmatic Advertising: Free Bonus Glossary

Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
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Frédéric DelgaSeptember 9, 2021

Consent Management Platforms: Are Your Ads Compliant?

User information is one of the most valuable commodities available to publishers and advertisers. However, data privacy concerns continue to mold digital advertising laws, and publishers must adapt...
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Filipe HemsworthSeptember 9, 2021

4 Foolproof Ways to Attract More Advertisers to Your Website

If you’re a publisher with a monetized website, you may be wondering how to make your ad inventory more appealing to advertisers. Luckily, there are a few simple...
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Frédéric DelgaAugust 30, 2021

Lazy Loading Ads: Does it Work, and Should You Use It?

Publishers are continually looking for ways to optimize the performance of their ads and site experience. You can use many different tactics, but it’s always vital to understand...
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Maria ReyAugust 30, 2021

What Publishers Need to Know About Google's Multiple Customer Management Program

The ad tech industry continually evolves as new technologies are introduced, and publisher and advertiser expectations change. One of the latest changes is by Google. The search giant...
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