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Website monetization

Alba BringuesOctober 4, 2021

The Complete Guide to Understanding Contextual Advertising

Today, behavioral targeting is one of the most common methods to determine which ads to show to users. Cookies and tracking data allow advertisers to target users with...
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Frédéric DelgaSeptember 21, 2021

The Ultimate Introduction To Programmatic Advertising: Free Bonus Glossary

Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
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Frédéric DelgaSeptember 9, 2021

Consent Management Platforms: Are Your Ads Compliant?

User information is one of the most valuable commodities available to publishers and advertisers. However, data privacy concerns continue to mold digital advertising laws, and publishers must adapt...
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Filipe HemsworthSeptember 9, 2021

4 Foolproof Ways to Attract More Advertisers to Your Website

If you’re a publisher with a monetized website, you may be wondering how to make your ad inventory more appealing to advertisers. Luckily, there are a few simple...
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Frédéric DelgaAugust 30, 2021

Lazy Loading Ads: Does it Work, and Should You Use It?

Publishers are continually looking for ways to optimize the performance of their ads and site experience. You can use many different tactics, but it’s always vital to understand...
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Maria ReyAugust 30, 2021

What Publishers Need to Know About Google's Multiple Customer Management Program

The ad tech industry continually evolves as new technologies are introduced, and publisher and advertiser expectations change. One of the latest changes is by Google. The search giant...
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Richard FlowerAugust 6, 2021

Is AMP Still Relevant? a Quick Guide to Accelerated Mobile Pages

Accelerated Mobile Pages, or Google AMP, made quite the splash when the system was introduced in 2016. Many large sites immediately made the shift, and the search engine...
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Maria ReyJune 8, 2021

How to Stop Bad Ads: a Quick Guide for Publishers

What are bad ads? Are they malicious, offensive, cheap, or condescending? Perhaps they’re dangerous, misleading, or even illegal. Regardless of your definition of a bad ad, all publishers...
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Richard FlowerMay 19, 2021

The Most Popular Emerging Alternatives for Third-Party Cookies

If you’ve been staying updated on the latest developments in the ad industry, you might be aware that third-party cookies will soon be phased out entirely. Google, used...
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