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Alba BringuesJune 15, 2022

IAB Standards Guide: Everything Publishers Need To Know

The advertising industry is growing exponentially. In fact, ad spending is expected to grow by 50% in the next four years, topping $300 billion by 2025 - and...
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Alba BringuesApril 5, 2022

How To Strike A Balance Between Ads And User Experience

As a publisher, you likely have pages that generate more revenue than others. Similarly, your data may also show that some pages have higher bounce rates, i.e., a...
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Frédéric DelgaMarch 17, 2022

How Publishers Can Get The Most Out Of Their Native Ads

For many publishers, native ads have the potential to accelerate their revenue generation without causing them to alienate search engines, users, or advertisers. However, some publishers still make...
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Richard FlowerMarch 15, 2022

Best Banner Ad Sizes To Boost Performance In 2022

Banner ads. They come in various shapes and ad sizes and are a crucial component of display advertising. When publishers monetize their websites, banner ads are typically one...
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Richard FlowerFebruary 28, 2022

Contextual Advertising: The Best Way To Reach Your Target Audience

Contextual targeting: is it just the latest advertising fad, or is it a topic worth exploring? If you’re an advertiser, the answer should be clear: contextual ads are...
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Filipe HemsworthJanuary 7, 2022

Push your eCPMS and RPM with direct partnerships

You can spend smarter with direct partnerships from Rev-Amp, the leader in programmatic marketing. Rev-Amp will help you better leverage your eCPMS and RPM while also setting you...
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Frédéric DelgaDecember 14, 2021

Filehorse: Diversifying And Securing Revenue Streams

Filehorse is a popular software review website based in Dubai. The site helps users find and download new software and the latest top-quality web applications. Today, Filehorse is...
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Frédéric DelgaNovember 30, 2021

4 Tips to Optimize Your Website Revenue Before Holiday Season

The holiday season is right around the corner, and people everywhere are looking for the perfect gifts, vacations, and promotions they can take advantage of. The right ad...
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Maria ReySeptember 15, 2021

Interstitial Ads: the Good, the Bad, and the Best Practices

If you play mobile games, you’ve likely encountered interstitial ads at least once before. These highly popular ads are widely used across apps, but now they’ve started to...
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