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Revenue optimization

Filipe HemsworthApril 12, 2021

Page RPM: What it Means and How to Boost It

We use many metrics and abbreviations when we talk about monetization strategies and measuring ad success. There’s so much information available that publishers often find it challenging to...
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Frédéric DelgaMarch 1, 2021

Rev•Amp: The Birth of our Brand

If you’ve been following us for a while, you may have noticed we talk a lot about all things advertising; optimization, yield, ad formats, programmatic, header bidding...yada yada...but...
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Frédéric DelgaJanuary 25, 2021

Top 3 Key Programmatic Advertising Trends for 2021

There are a few things that keep marketers on their toes the way ever-changing programmatic advertising trends do. It’s an exciting and dynamic means of marketing that’s heavily...
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Filipe HemsworthJanuary 14, 2021

Key metrics to take into consideration when monetizing your website

When it comes to monetization of a web page I prefer to think of it as selling a user's attention. It’s a balancing act between offering the user...
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Richard FlowerJanuary 13, 2021

Ad Block Trends in Digital Advertising in 2021

Many exciting marketing trends promise to take 2021 by storm. However, not all of them are thrilling the digital advertising and publishing industry. One might prove to be...
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