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Revenue optimization

Richard FlowerApril 5, 2022

A Quick Guide to CTV and OTT Programmatic Advertising

The programmatic advertising industry continually grows and evolves as new technologies penetrate the market. While not all new advertising methods achieve success, some have significant growth potential. One...
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Alba BringuesApril 5, 2022

How To Strike A Balance Between Ads And User Experience

As a publisher, you likely have pages that generate more revenue than others. Similarly, your data may also show that some pages have higher bounce rates, i.e., a...
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Richard FlowerMarch 15, 2022

Best Banner Ad Sizes To Boost Performance In 2022

Banner ads. They come in various shapes and ad sizes and are a crucial component of display advertising. When publishers monetize their websites, banner ads are typically one...
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Richard FlowerFebruary 28, 2022

Contextual Advertising: The Best Way To Reach Your Target Audience

Contextual targeting: is it just the latest advertising fad, or is it a topic worth exploring? If you’re an advertiser, the answer should be clear: contextual ads are...
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Filipe HemsworthJanuary 7, 2022

Push your eCPMS and RPM with direct partnerships

You can spend smarter with direct partnerships from Rev-Amp, the leader in programmatic marketing. Rev-Amp will help you better leverage your eCPMS and RPM while also setting you...
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Frédéric DelgaNovember 30, 2021

4 Tips to Optimize Your Website Revenue Before Holiday Season

The holiday season is right around the corner, and people everywhere are looking for the perfect gifts, vacations, and promotions they can take advantage of. The right ad...
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Richard FlowerNovember 23, 2021

Why a sticky leaderboard is a good choice for your website

Publishers are continuously looking for ways to improve their ad revenue, whether through adding additional ad spots, trying out new formats, or joining new networks. Similarly, advertisers are...
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Richard FlowerSeptember 27, 2021

Everything Publishers Need to Know About Ads.txt

If you’re a publisher, you’ve likely heard of ads.txt before. As ad fraud becomes more prevalent in the advertising industry, authorities, publishers, advertisers, and networks keep working to...
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Maria ReySeptember 15, 2021

Interstitial Ads: the Good, the Bad, and the Best Practices

If you play mobile games, you’ve likely encountered interstitial ads at least once before. These highly popular ads are widely used across apps, but now they’ve started to...
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