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Revenue optimization

Frédéric DelgaJune 17, 2021

Affiliate Marketing: A Complete Beginners Guide for Publishers

Affiliate marketing isn’t the new kid on the block. In fact, it’s been around in one form or another since 1989, but it’s only gained its massive popularity...
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Maria ReyJune 15, 2021

The Private Marketplace: Everything Publishers Need to Know

Private marketplaces still generate as much of a buzz today as they did nearly a decade ago. In fact, if online articles and posts are to be believed,...
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Frédéric DelgaJune 8, 2021

What is Native Advertising? The Pros and Cons

Publishers are always looking for new and creative ways to monetize their content, diversify their revenue, and maximize potential income. However, before adopting a new advertising strategy, it’s...
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Ferran GavinJune 1, 2021

Three Key Digital Publishing Trends in 2021

As a publisher, it’s vital to stay on top of digital publishing trends and evolve with the changes in the industry. If you don’t, you risk falling behind...
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Filipe HemsworthMay 21, 2021

CPMs and Seasonality: Everything Publishers Need to Know

There’s a season for everything, both in nature and business. In nature, temperatures and weather fluctuate, and the same is true for CPMs. All publishers experience seasonal fluctuations,...
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Frédéric DelgaMay 13, 2021

5 Real-Time Bidding (RTB) Best Practices for Publishers

Have you been looking into ways to diversify your revenue streams? If so, you’ve likely already heard of, or are already using, programmatic ads. You may even have...
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Frédéric DelgaMay 6, 2021

The Impact of COVID-19 on Programmatic Ad Revenue

Before March 2020, the programmatic advertising industry was experiencing double-digit growth, and it was expected to have another excellent, highly profitable year. Then the pandemic hit, and the...
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Richard FlowerMay 5, 2021

Enhance Your Header Bidding With Flexible Prebid from Rev•Amp

Publishers are facing multiple challenges, from recent economic disruptions to evolving privacy standards and changing cookie policies. Unsurprisingly, publishers are looking for ways to improve their ad stacks...
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Filipe HemsworthApril 12, 2021

Page RPM: What it Means and How to Boost It

We use many metrics and abbreviations when we talk about monetization strategies and measuring ad success. There’s so much information available that publishers often find it challenging to...
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