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Native Advertising

Maria ReyJune 15, 2021

The Private Marketplace: Everything Publishers Need to Know

Private marketplaces still generate as much of a buzz today as they did nearly a decade ago. In fact, if online articles and posts are to be believed,...
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Richard FlowerJune 15, 2021

The Pros and Cons of Rewarded Ads

People love getting things for free – even when it’s not really free. In fact, “free” is so irresistible that psychologists have been studying how the offer of...
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Frédéric DelgaJune 8, 2021

What is Native Advertising? The Pros and Cons

Publishers are always looking for new and creative ways to monetize their content, diversify their revenue, and maximize potential income. However, before adopting a new advertising strategy, it’s...
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Richard FlowerMay 19, 2021

The Most Popular Emerging Alternatives for Third-Party Cookies

If you’ve been staying updated on the latest developments in the ad industry, you might be aware that third-party cookies will soon be phased out entirely. Google, used...
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Maria ReyApril 27, 2021

4 Easy Ways to Add New Revenue Streams

“Never put all your eggs in one basket.” It’s a common saying today, and it’s as true now as when Sancho Panza said it over 400 years ago....
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Frédéric DelgaFebruary 16, 2021

Top 5 Programmatic Advertising Formats

Programmatic advertising has created a sophisticated and automated ecosystem that streamlines the buying and selling of ads and ad space. It’s quickly become one of the most preferred...
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