The ad tech industry has evolved immensely over the past several years. New technologies and systems allow advertisers to take advantage of valuable ad inventory, while publishers reap...
Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
If you play mobile games, you’ve likely encountered interstitial ads at least once before. These highly popular ads are widely used across apps, but now they’ve started to...
The ad tech industry continually evolves as new technologies are introduced, and publisher and advertiser expectations change. One of the latest changes is by Google. The search giant...
Publishers need to track various metrics and data points to ensure that their ads are performing well. One of these is ad viewability, and it’s arguably one of...
Many publishers rely on ads to generate revenue, particularly if they don’t have other revenue streams such as subscription content. Consequently, many try to boost their income by...
Accelerated Mobile Pages, or Google AMP, made quite the splash when the system was introduced in 2016. Many large sites immediately made the shift, and the search engine...
In May 2020, Google announced a set of user-focused metrics to evaluate and measure a page’s ability to provide a smooth and user-friendly experience. The Core Web Vitals...
Are you considering AdSense to monetize your website? The Google advertising network is one of the most well-known ad platforms and is usually one of the first publishers...
