Private marketplaces still generate as much of a buzz today as they did nearly a decade ago. In fact, if online articles and posts are to be believed,...
People love getting things for free – even when it’s not really free. In fact, “free” is so irresistible that psychologists have been studying how the offer of...
Publishers are always looking for new and creative ways to monetize their content, diversify their revenue, and maximize potential income. However, before adopting a new advertising strategy, it’s...
What are bad ads? Are they malicious, offensive, cheap, or condescending? Perhaps they’re dangerous, misleading, or even illegal. Regardless of your definition of a bad ad, all publishers...
As a publisher, it’s vital to stay on top of digital publishing trends and evolve with the changes in the industry. If you don’t, you risk falling behind...
There’s a season for everything, both in nature and business. In nature, temperatures and weather fluctuate, and the same is true for CPMs. All publishers experience seasonal fluctuations,...
If you’ve been staying updated on the latest developments in the ad industry, you might be aware that third-party cookies will soon be phased out entirely. Google, used...
Have you been looking into ways to diversify your revenue streams? If so, you’ve likely already heard of, or are already using, programmatic ads. You may even have...
Digital marketing and programmatic advertising can be very confusing subjects. Beginners often find themselves drowning in technical jargon and complex explanations, with little chance of learning anything useful....
