You can spend smarter with direct partnerships from Rev-Amp, the leader in programmatic marketing. Rev-Amp will help you better leverage your eCPMS and RPM while also setting you...
Google AdSense is still one of the first platforms publishers turn to when they decide to monetize their websites. However, AdSense has stringent policies regarding ads and content,...
If you’re a publisher, you’ve likely heard of ads.txt before. As ad fraud becomes more prevalent in the advertising industry, authorities, publishers, advertisers, and networks keep working to...
The ad tech industry has evolved immensely over the past several years. New technologies and systems allow advertisers to take advantage of valuable ad inventory, while publishers reap...
Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
If you play mobile games, you’ve likely encountered interstitial ads at least once before. These highly popular ads are widely used across apps, but now they’ve started to...
The ad tech industry continually evolves as new technologies are introduced, and publisher and advertiser expectations change. One of the latest changes is by Google. The search giant...
Publishers need to track various metrics and data points to ensure that their ads are performing well. One of these is ad viewability, and it’s arguably one of...
Many publishers rely on ads to generate revenue, particularly if they don’t have other revenue streams such as subscription content. Consequently, many try to boost their income by...
