Third-party cookies are going away - advertisers, publishers, and vendors are all aware of that by now. However, the future of ad targeting is still unclear. Although many...
The advertising industry is growing exponentially. In fact, ad spending is expected to grow by 50% in the next four years, topping $300 billion by 2025 - and...
As a publisher, you likely have pages that generate more revenue than others. Similarly, your data may also show that some pages have higher bounce rates, i.e., a...
For many publishers, native ads have the potential to accelerate their revenue generation without causing them to alienate search engines, users, or advertisers. However, some publishers still make...
Banner ads. They come in various shapes and ad sizes and are a crucial component of display advertising. When publishers monetize their websites, banner ads are typically one...
Contextual targeting: is it just the latest advertising fad, or is it a topic worth exploring? If you’re an advertiser, the answer should be clear: contextual ads are...
You can spend smarter with direct partnerships from Rev-Amp, the leader in programmatic marketing. Rev-Amp will help you better leverage your eCPMS and RPM while also setting you...
Google AdSense is still one of the first platforms publishers turn to when they decide to monetize their websites. However, AdSense has stringent policies regarding ads and content,...
If you’re a publisher, you’ve likely heard of ads.txt before. As ad fraud becomes more prevalent in the advertising industry, authorities, publishers, advertisers, and networks keep working to...
