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Richard FlowerApril 12, 2021

The Future of Header Bidding: Server-To-Server Technology

Real-time and client-side header bidding has long sat on the technological throne when it comes to programmatic ads. It’s still widely used by publishers, particularly by those with...
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Filipe HemsworthApril 12, 2021

Page RPM: What it Means and How to Boost It

We use many metrics and abbreviations when we talk about monetization strategies and measuring ad success. There’s so much information available that publishers often find it challenging to...
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Frédéric DelgaApril 12, 2021

5 Key Things You Should Consider When Choosing the Best SSP

Have you decided to monetize your website? You’ve likely already encountered one of the toughest challenges publishers face: choosing the best supply-side platform (SSP). There are five key...
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Frédéric DelgaApril 7, 2021

Top 3 Reasons Header Bidding Is Better Than AdSense

A few years ago, Google AdSense was the first stop for any publisher who wants to monetize their site. While many still use the network, over 76% of...
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Richard FlowerMarch 18, 2021

Programmatic Deals Vs. Direct Deals: A Quick Guide

When it comes to online ads, programmatic is king. It dominates the industry, and with good reason. Programmatic advertising is one of the most effective ways publishers can...
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Frédéric DelgaMarch 8, 2021

Different Types of Programmatic Advertising Explained

Whether you’re a publisher, advertiser, or agency, you’ve likely heard of programmatic advertising. The automated buying and selling of ad space have grown increasingly popular as a monetization...
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Frédéric DelgaMarch 2, 2021

What Publishers Need to Know About Ad Refreshing

Publishers are regularly searching for ways to improve revenue generation by making ads more effective. One of the ways they do that is through ad refreshing. However, before...
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Richard FlowerMarch 1, 2021

The End of Third-Party Cookies: Impact on Digital Marketing

Browsers like Firefox and Safari stopped supporting third-party cookies some time ago. However, the announcement that Google planned to phase them out by 2022 sent shockwaves through the...
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Filipe HemsworthFebruary 11, 2021

What Is Header Bidding and How Does it Work?

Header bidding is becoming a popular topic in the programmatic discussion, and for a good reason. We’ve noticed how advertisers and publishers are familiarizing themselves with how the...
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Ferran GavinFebruary 10, 2021

How Core Web Vitals Will Affect Your Website Monetization In 2021

Google’s algorithm and quality metrics play a large role in determining how we develop our sites, content, ads, and monetization strategies. In May 2021, the search engine will...
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