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Filipe HemsworthJanuary 7, 2022

Push your eCPMS and RPM with direct partnerships

You can spend smarter with direct partnerships from Rev-Amp, the leader in programmatic marketing. Rev-Amp will help you better leverage your eCPMS and RPM while also setting you...
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Maria ReyOctober 25, 2021

Is Your Website Violating Google AdSense Policy? Here’s What You Can Do

Google AdSense is still one of the first platforms publishers turn to when they decide to monetize their websites. However, AdSense has stringent policies regarding ads and content,...
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Richard FlowerSeptember 27, 2021

Everything Publishers Need to Know About Ads.txt

If you’re a publisher, you’ve likely heard of ads.txt before. As ad fraud becomes more prevalent in the advertising industry, authorities, publishers, advertisers, and networks keep working to...
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Maria ReySeptember 21, 2021

Understand and Fight Ad Fraud: A Guide for Publishers

The ad tech industry has evolved immensely over the past several years. New technologies and systems allow advertisers to take advantage of valuable ad inventory, while publishers reap...
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Frédéric DelgaSeptember 21, 2021

The Ultimate Introduction To Programmatic Advertising: Free Bonus Glossary

Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
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Maria ReySeptember 15, 2021

Interstitial Ads: the Good, the Bad, and the Best Practices

If you play mobile games, you’ve likely encountered interstitial ads at least once before. These highly popular ads are widely used across apps, but now they’ve started to...
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Maria ReyAugust 30, 2021

What Publishers Need to Know About Google's Multiple Customer Management Program

The ad tech industry continually evolves as new technologies are introduced, and publisher and advertiser expectations change. One of the latest changes is by Google. The search giant...
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Maria ReyAugust 16, 2021

Ad Viewability: What It Is and How Publishers Can Improve It

Publishers need to track various metrics and data points to ensure that their ads are performing well. One of these is ad viewability, and it’s arguably one of...
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Richard FlowerAugust 11, 2021

Ad Density: Quality Vs. Quantity and Ads Standards

Many publishers rely on ads to generate revenue, particularly if they don’t have other revenue streams such as subscription content. Consequently, many try to boost their income by...
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