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Maria ReySeptember 21, 2021

Understand and Fight Ad Fraud: A Guide for Publishers

The ad tech industry has evolved immensely over the past several years. New technologies and systems allow advertisers to take advantage of valuable ad inventory, while publishers reap...
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Frédéric DelgaSeptember 21, 2021

The Ultimate Introduction To Programmatic Advertising: Free Bonus Glossary

Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
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Maria ReySeptember 15, 2021

Interstitial Ads: the Good, the Bad, and the Best Practices

If you play mobile games, you’ve likely encountered interstitial ads at least once before. These highly popular ads are widely used across apps, but now they’ve started to...
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Maria ReyAugust 30, 2021

What Publishers Need to Know About Google's Multiple Customer Management Program

The ad tech industry continually evolves as new technologies are introduced, and publisher and advertiser expectations change. One of the latest changes is by Google. The search giant...
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Maria ReyAugust 16, 2021

Ad Viewability: What It Is and How Publishers Can Improve It

Publishers need to track various metrics and data points to ensure that their ads are performing well. One of these is ad viewability, and it’s arguably one of...
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Richard FlowerAugust 11, 2021

Ad Density: Quality Vs. Quantity and Ads Standards

Many publishers rely on ads to generate revenue, particularly if they don’t have other revenue streams such as subscription content. Consequently, many try to boost their income by...
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Richard FlowerAugust 6, 2021

Is AMP Still Relevant? a Quick Guide to Accelerated Mobile Pages

Accelerated Mobile Pages, or Google AMP, made quite the splash when the system was introduced in 2016. Many large sites immediately made the shift, and the search engine...
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Ferran GavinAugust 6, 2021

What Publishers Need to Know About the Core Web Vitals Update

In May 2020, Google announced a set of user-focused metrics to evaluate and measure a page’s ability to provide a smooth and user-friendly experience. The Core Web Vitals...
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Maria ReyJune 29, 2021

Why Adsense Shouldn’t Be Your Sole Revenue Stream

Are you considering AdSense to monetize your website? The Google advertising network is one of the most well-known ad platforms and is usually one of the first publishers...
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