Many publishers rely on ads to generate revenue, particularly if they don’t have other revenue streams such as subscription content. Consequently, many try to boost their income by...
Accelerated Mobile Pages, or Google AMP, made quite the splash when the system was introduced in 2016. Many large sites immediately made the shift, and the search engine...
People love getting things for free – even when it’s not really free. In fact, “free” is so irresistible that psychologists have been studying how the offer of...
If you’ve been staying updated on the latest developments in the ad industry, you might be aware that third-party cookies will soon be phased out entirely. Google, used...
Publishers are facing multiple challenges, from recent economic disruptions to evolving privacy standards and changing cookie policies. Unsurprisingly, publishers are looking for ways to improve their ad stacks...
Real-time and client-side header bidding has long sat on the technological throne when it comes to programmatic ads. It’s still widely used by publishers, particularly by those with...
When it comes to online ads, programmatic is king. It dominates the industry, and with good reason. Programmatic advertising is one of the most effective ways publishers can...
Browsers like Firefox and Safari stopped supporting third-party cookies some time ago. However, the announcement that Google planned to phase them out by 2022 sent shockwaves through the...
Many exciting marketing trends promise to take 2021 by storm. However, not all of them are thrilling the digital advertising and publishing industry. One might prove to be...
