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Richard Flower

Richard FlowerAugust 11, 2021

Ad Density: Quality Vs. Quantity and Ads Standards

Many publishers rely on ads to generate revenue, particularly if they don’t have other revenue streams such as subscription content. Consequently, many try to boost their income by...
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Richard FlowerAugust 6, 2021

Is AMP Still Relevant? a Quick Guide to Accelerated Mobile Pages

Accelerated Mobile Pages, or Google AMP, made quite the splash when the system was introduced in 2016. Many large sites immediately made the shift, and the search engine...
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Richard FlowerJune 15, 2021

The Pros and Cons of Rewarded Ads

People love getting things for free – even when it’s not really free. In fact, “free” is so irresistible that psychologists have been studying how the offer of...
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Richard FlowerMay 19, 2021

The Most Popular Emerging Alternatives for Third-Party Cookies

If you’ve been staying updated on the latest developments in the ad industry, you might be aware that third-party cookies will soon be phased out entirely. Google, used...
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Richard FlowerMay 5, 2021

Enhance Your Header Bidding With Flexible Prebid from Rev•Amp

Publishers are facing multiple challenges, from recent economic disruptions to evolving privacy standards and changing cookie policies. Unsurprisingly, publishers are looking for ways to improve their ad stacks...
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Richard FlowerApril 12, 2021

The Future of Header Bidding: Server-To-Server Technology

Real-time and client-side header bidding has long sat on the technological throne when it comes to programmatic ads. It’s still widely used by publishers, particularly by those with...
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Richard FlowerMarch 18, 2021

Programmatic Deals Vs. Direct Deals: A Quick Guide

When it comes to online ads, programmatic is king. It dominates the industry, and with good reason. Programmatic advertising is one of the most effective ways publishers can...
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Richard FlowerMarch 1, 2021

The End of Third-Party Cookies: Impact on Digital Marketing

Browsers like Firefox and Safari stopped supporting third-party cookies some time ago. However, the announcement that Google planned to phase them out by 2022 sent shockwaves through the...
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Richard FlowerJanuary 13, 2021

Ad Block Trends in Digital Advertising in 2021

Many exciting marketing trends promise to take 2021 by storm. However, not all of them are thrilling the digital advertising and publishing industry. One might prove to be...
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