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Richard Flower

Richard FlowerApril 5, 2022

A Quick Guide to CTV and OTT Programmatic Advertising

The programmatic advertising industry continually grows and evolves as new technologies penetrate the market. While not all new advertising methods achieve success, some have significant growth potential. One...
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Richard FlowerMarch 15, 2022

Best Banner Ad Sizes To Boost Performance In 2022

Banner ads. They come in various shapes and ad sizes and are a crucial component of display advertising. When publishers monetize their websites, banner ads are typically one...
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Richard FlowerFebruary 28, 2022

Contextual Advertising: The Best Way To Reach Your Target Audience

Contextual targeting: is it just the latest advertising fad, or is it a topic worth exploring? If you’re an advertiser, the answer should be clear: contextual ads are...
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Richard FlowerFebruary 18, 2022

Programmatic Trends In 2022: Everything You Need To Know

Programmatic advertising is a continually evolving and changing technology, and new trends are constantly emerging while older methods fall by the wayside. Third-party cookies are falling away, while...
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Richard FlowerNovember 23, 2021

Why a sticky leaderboard is a good choice for your website

Publishers are continuously looking for ways to improve their ad revenue, whether through adding additional ad spots, trying out new formats, or joining new networks. Similarly, advertisers are...
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Richard FlowerSeptember 27, 2021

Everything Publishers Need to Know About Ads.txt

If you’re a publisher, you’ve likely heard of ads.txt before. As ad fraud becomes more prevalent in the advertising industry, authorities, publishers, advertisers, and networks keep working to...
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Richard FlowerAugust 11, 2021

Ad Density: Quality Vs. Quantity and Ads Standards

Many publishers rely on ads to generate revenue, particularly if they don’t have other revenue streams such as subscription content. Consequently, many try to boost their income by...
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Richard FlowerAugust 6, 2021

Is AMP Still Relevant? a Quick Guide to Accelerated Mobile Pages

Accelerated Mobile Pages, or Google AMP, made quite the splash when the system was introduced in 2016. Many large sites immediately made the shift, and the search engine...
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Richard FlowerJune 15, 2021

The Pros and Cons of Rewarded Ads

People love getting things for free – even when it’s not really free. In fact, “free” is so irresistible that psychologists have been studying how the offer of...
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