The programmatic advertising industry continually grows and evolves as new technologies penetrate the market. While not all new advertising methods achieve success, some have significant growth potential. One...
Banner ads. They come in various shapes and ad sizes and are a crucial component of display advertising. When publishers monetize their websites, banner ads are typically one...
Contextual targeting: is it just the latest advertising fad, or is it a topic worth exploring? If you’re an advertiser, the answer should be clear: contextual ads are...
Programmatic advertising is a continually evolving and changing technology, and new trends are constantly emerging while older methods fall by the wayside. Third-party cookies are falling away, while...
Publishers are continuously looking for ways to improve their ad revenue, whether through adding additional ad spots, trying out new formats, or joining new networks. Similarly, advertisers are...
If you’re a publisher, you’ve likely heard of ads.txt before. As ad fraud becomes more prevalent in the advertising industry, authorities, publishers, advertisers, and networks keep working to...
Many publishers rely on ads to generate revenue, particularly if they don’t have other revenue streams such as subscription content. Consequently, many try to boost their income by...
Accelerated Mobile Pages, or Google AMP, made quite the splash when the system was introduced in 2016. Many large sites immediately made the shift, and the search engine...
People love getting things for free – even when it’s not really free. In fact, “free” is so irresistible that psychologists have been studying how the offer of...
