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Maria Rey

Maria ReySeptember 21, 2021

Understand and Fight Ad Fraud: A Guide for Publishers

The ad tech industry has evolved immensely over the past several years. New technologies and systems allow advertisers to take advantage of valuable ad inventory, while publishers reap...
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Maria ReySeptember 15, 2021

Interstitial Ads: the Good, the Bad, and the Best Practices

If you play mobile games, you’ve likely encountered interstitial ads at least once before. These highly popular ads are widely used across apps, but now they’ve started to...
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Maria ReySeptember 7, 2021

Windows Report: Lightweight, Cutting-Edge Advertising Solution

Before deciding to work with Rev·Amp, Windows Report decided that they wanted a monetization partner with very specific abilities. The Rev·Amp team designed a highly optimized and lightweight ad stack that could meet and exceed Windows Report’s requirements.
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Maria ReySeptember 1, 2021

Rev·Amp Dashboard: Monitor Your Ad Revenue Performance

We’re excited to announce that version 1.0 of the Rev·Amp dashboard is now available! At Rev·Amp, we’re always striving to provide our clients with superior ad services that...
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Maria ReyAugust 30, 2021

What Publishers Need to Know About Google's Multiple Customer Management Program

The ad tech industry continually evolves as new technologies are introduced, and publisher and advertiser expectations change. One of the latest changes is by Google. The search giant...
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Maria ReyAugust 16, 2021

Ad Viewability: What It Is and How Publishers Can Improve It

Publishers need to track various metrics and data points to ensure that their ads are performing well. One of these is ad viewability, and it’s arguably one of...
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Maria ReyJune 30, 2021

Aptoide: A Tailored Ad Solution That Maximizes on All Opportunities

Before approaching Rev·Amp, Aptoide solely worked with AdSense. The app platform wanted to be less reliant on a single partner while using a personalized solution to deliver actual, tangible financial results.
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Maria ReyJune 29, 2021

Why Adsense Shouldn’t Be Your Sole Revenue Stream

Are you considering AdSense to monetize your website? The Google advertising network is one of the most well-known ad platforms and is usually one of the first publishers...
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Maria ReyJune 15, 2021

The Private Marketplace: Everything Publishers Need to Know

Private marketplaces still generate as much of a buzz today as they did nearly a decade ago. In fact, if online articles and posts are to be believed,...
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