Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
User information is one of the most valuable commodities available to publishers and advertisers. However, data privacy concerns continue to mold digital advertising laws, and publishers must adapt...
Publishers are continually looking for ways to optimize the performance of their ads and site experience. You can use many different tactics, but it’s always vital to understand...
Affiliate marketing isn’t the new kid on the block. In fact, it’s been around in one form or another since 1989, but it’s only gained its massive popularity...
Publishers are always looking for new and creative ways to monetize their content, diversify their revenue, and maximize potential income. However, before adopting a new advertising strategy, it’s...
Have you been looking into ways to diversify your revenue streams? If so, you’ve likely already heard of, or are already using, programmatic ads. You may even have...
Digital marketing and programmatic advertising can be very confusing subjects. Beginners often find themselves drowning in technical jargon and complex explanations, with little chance of learning anything useful....
Before March 2020, the programmatic advertising industry was experiencing double-digit growth, and it was expected to have another excellent, highly profitable year. Then the pandemic hit, and the...
Have you decided to monetize your website? You’ve likely already encountered one of the toughest challenges publishers face: choosing the best supply-side platform (SSP). There are five key...
