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Frédéric Delga

Frédéric DelgaSeptember 21, 2021

The Ultimate Introduction To Programmatic Advertising: Free Bonus Glossary

Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
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Frédéric DelgaSeptember 9, 2021

Consent Management Platforms: Are Your Ads Compliant?

User information is one of the most valuable commodities available to publishers and advertisers. However, data privacy concerns continue to mold digital advertising laws, and publishers must adapt...
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Frédéric DelgaAugust 30, 2021

Lazy Loading Ads: Does it Work, and Should You Use It?

Publishers are continually looking for ways to optimize the performance of their ads and site experience. You can use many different tactics, but it’s always vital to understand...
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Frédéric DelgaJune 17, 2021

Affiliate Marketing: A Complete Beginners Guide for Publishers

Affiliate marketing isn’t the new kid on the block. In fact, it’s been around in one form or another since 1989, but it’s only gained its massive popularity...
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Frédéric DelgaJune 8, 2021

What is Native Advertising? The Pros and Cons

Publishers are always looking for new and creative ways to monetize their content, diversify their revenue, and maximize potential income. However, before adopting a new advertising strategy, it’s...
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Frédéric DelgaMay 13, 2021

5 Real-Time Bidding (RTB) Best Practices for Publishers

Have you been looking into ways to diversify your revenue streams? If so, you’ve likely already heard of, or are already using, programmatic ads. You may even have...
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Frédéric DelgaMay 11, 2021

Must-Read Books to Become a Programmatic Ads Expert

Digital marketing and programmatic advertising can be very confusing subjects. Beginners often find themselves drowning in technical jargon and complex explanations, with little chance of learning anything useful....
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Frédéric DelgaMay 6, 2021

The Impact of COVID-19 on Programmatic Ad Revenue

Before March 2020, the programmatic advertising industry was experiencing double-digit growth, and it was expected to have another excellent, highly profitable year. Then the pandemic hit, and the...
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Frédéric DelgaApril 12, 2021

5 Key Things You Should Consider When Choosing the Best SSP

Have you decided to monetize your website? You’ve likely already encountered one of the toughest challenges publishers face: choosing the best supply-side platform (SSP). There are five key...
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