If you’re a publisher with a monetized website, you may be wondering how to make your ad inventory more appealing to advertisers. Luckily, there are a few simple...
There’s a season for everything, both in nature and business. In nature, temperatures and weather fluctuate, and the same is true for CPMs. All publishers experience seasonal fluctuations,...
We use many metrics and abbreviations when we talk about monetization strategies and measuring ad success. There’s so much information available that publishers often find it challenging to...
Header bidding is becoming a popular topic in the programmatic discussion, and for a good reason. We’ve noticed how advertisers and publishers are familiarizing themselves with how the...
