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Filipe Hemsworth

Filipe HemsworthSeptember 9, 2021

4 Foolproof Ways to Attract More Advertisers to Your Website

If you’re a publisher with a monetized website, you may be wondering how to make your ad inventory more appealing to advertisers. Luckily, there are a few simple...
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Filipe HemsworthMay 21, 2021

CPMs and Seasonality: Everything Publishers Need to Know

There’s a season for everything, both in nature and business. In nature, temperatures and weather fluctuate, and the same is true for CPMs. All publishers experience seasonal fluctuations,...
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Filipe HemsworthApril 12, 2021

Page RPM: What it Means and How to Boost It

We use many metrics and abbreviations when we talk about monetization strategies and measuring ad success. There’s so much information available that publishers often find it challenging to...
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Filipe HemsworthFebruary 11, 2021

What Is Header Bidding and How Does it Work?

Header bidding is becoming a popular topic in the programmatic discussion, and for a good reason. We’ve noticed how advertisers and publishers are familiarizing themselves with how the...
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Filipe HemsworthJanuary 14, 2021

Key metrics to take into consideration when monetizing your website

When it comes to monetization of a web page I prefer to think of it as selling a user's attention. It’s a balancing act between offering the user...
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