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4 Things You Need to Know Before Monetizing Your Content

February 25, 2021

Many publishers dream of creating great content, building an audience, and eventually monetizing their sites. However, content monetization demands a lot of time and effort to generate revenue.

In this article, we’re going to look at four of the most important things you need to know if you want to make money from your website.

Cover Your Technical Bases

Your website is a critical part of your content monetization strategy. Here at Softonic, we’ve found that you should have:

There are other technical aspects to consider, but you can avert most problems by working with an experienced developer or web designer.

Unique and Regularly Updated Content

Your content is the bait that draws visitors to the site, and it’s how you’ll build your audience. Publishers need to create compelling, engaging content that users want to read. 

Here are a few things our expert teams at Softonic recommend:

  • Always SEO optimize your content.
  • Don’t plagiarize. Focus on creating unique articles, posts, images, or videos.
  • If you have a niche, don’t deviate from it to draw more visitors. You may offend and lose your current audience.

As vital as it is to publish new content regularly, don’t compromise on quality or originality.

Quality Traffic

Before you can start generating revenue through content monetization, you’ll need a sizeable audience. Most monetization platforms and ad exchanges have a minimum visitor threshold you’ll need to meet before accepting your application.

Quality traffic is also critical. You may be able to draw thousands of visitors with misleading titles or clickbait content, but they’ll likely leave your site before the ads even finish loading. Remember, the goal is to attract users who are likely to click on the advertisements, allowing you to make money.

Choose Ads Wisely

Ads are the primary way publishers make money from their sites. There are various ad formats you can use, and many partners and monetization networks can supply the ads and help you manage them.

Badly formatted ads can slow down your site and impact the user experience. That’s why it’s critical to choose a platform that supplies the right tools and top-quality ads. Some can even help you place the advertisements appropriately to get the best results.

You may also want to consider a partner that provides ongoing support, management assistance, and revenue recovery. The latter is especially important since many visitors typically use ad blockers.

In short:

  • Focus on quality ads over quantity.
  • Prioritize ad placement and load speed.
  • Choose a reputable monetization partner or network that offers responsible ads, ad recovery, and ongoing assistance.


Content monetization might not be easy, but publishers can make money if they take the right initial steps and build a strong foundation on which to grow. A well-built and optimized website, regular unique content, and quality traffic are all essential.

However, even the best site can be ruined by poor ads and lousy ad placement. Choose to work with a monetization partner that can deliver the best results without chasing away your valuable visitors.

is a digital advertising performance expert and the Director of Rev•Amp at Softonic. As a business unit leader, Fréderic is responsible for the monetization and the success of the Softonic Publisher Network. Within Rev•Amp, Fréderic oversees Product, Business Development, and Account Management functions.
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