Blog
data, insights, and educational content created by experts
Frédéric Delga. June 17, 2021
Affiliate Marketing: A Complete Beginners Guide for Publishers
Affiliate marketing isn’t the new kid on the block. In fact, it’s been around in one form or another since 1989, but it’s only gained its massive popularity...
Read moreMaria Rey. June 15, 2021
The Private Marketplace: Everything Publishers Need to Know
Private marketplaces still generate as much of a buzz today as they did nearly a decade ago. In fact, if online articles and posts are to be believed,...
Read moreRichard Flower. June 15, 2021
The Pros and Cons of Rewarded Ads
People love getting things for free – even when it’s not really free. In fact, “free” is so irresistible that psychologists have been studying how the offer of...
Read moreFrédéric Delga. June 8, 2021
What is Native Advertising? The Pros and Cons
Publishers are always looking for new and creative ways to monetize their content, diversify their revenue, and maximize potential income. However, before adopting a new advertising strategy, it’s...
Read moreMaria Rey. June 8, 2021
How to Stop Bad Ads: a Quick Guide for Publishers
What are bad ads? Are they malicious, offensive, cheap, or condescending? Perhaps they’re dangerous, misleading, or even illegal. Regardless of your definition of a bad ad, all publishers...
Read moreFerran Gavin. June 1, 2021
Three Key Digital Publishing Trends in 2021
As a publisher, it’s vital to stay on top of digital publishing trends and evolve with the changes in the industry. If you don’t, you risk falling behind...
Read moreFilipe Hemsworth. May 21, 2021
CPMs and Seasonality: Everything Publishers Need to Know
There’s a season for everything, both in nature and business. In nature, temperatures and weather fluctuate, and the same is true for CPMs. All publishers experience seasonal fluctuations,...
Read moreRichard Flower. May 19, 2021
The Most Popular Emerging Alternatives for Third-Party Cookies
If you’ve been staying updated on the latest developments in the ad industry, you might be aware that third-party cookies will soon be phased out entirely. Google, used...
Read moreFrédéric Delga. May 13, 2021
5 Real-Time Bidding (RTB) Best Practices for Publishers
Have you been looking into ways to diversify your revenue streams? If so, you’ve likely already heard of, or are already using, programmatic ads. You may even have...
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