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Filipe HemsworthJanuary 7, 2022

Push your eCPMS and RPM with direct partnerships

You can spend smarter with direct partnerships from Rev-Amp, the leader in programmatic marketing. Rev-Amp will help you better leverage your eCPMS and RPM while also setting you...
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Frédéric DelgaDecember 14, 2021

Filehorse: Diversifying And Securing Revenue Streams

Filehorse is a popular software review website based in Dubai. The site helps users find and download new software and the latest top-quality web applications. Today, Filehorse is...
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Frédéric DelgaNovember 30, 2021

4 Tips to Optimize Your Website Revenue Before Holiday Season

The holiday season is right around the corner, and people everywhere are looking for the perfect gifts, vacations, and promotions they can take advantage of. The right ad...
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Richard FlowerNovember 23, 2021

Why a sticky leaderboard is a good choice for your website

Publishers are continuously looking for ways to improve their ad revenue, whether through adding additional ad spots, trying out new formats, or joining new networks. Similarly, advertisers are...
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Maria ReyOctober 25, 2021

Is Your Website Violating Google AdSense Policy? Here’s What You Can Do

Google AdSense is still one of the first platforms publishers turn to when they decide to monetize their websites. However, AdSense has stringent policies regarding ads and content,...
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Alba BringuesOctober 4, 2021

The Complete Guide to Understanding Contextual Advertising

Today, behavioral targeting is one of the most common methods to determine which ads to show to users. Cookies and tracking data allow advertisers to target users with...
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Richard FlowerSeptember 27, 2021

Everything Publishers Need to Know About Ads.txt

If you’re a publisher, you’ve likely heard of ads.txt before. As ad fraud becomes more prevalent in the advertising industry, authorities, publishers, advertisers, and networks keep working to...
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Maria ReySeptember 21, 2021

Understand and Fight Ad Fraud: A Guide for Publishers

The ad tech industry has evolved immensely over the past several years. New technologies and systems allow advertisers to take advantage of valuable ad inventory, while publishers reap...
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Frédéric DelgaSeptember 21, 2021

The Ultimate Introduction To Programmatic Advertising: Free Bonus Glossary

Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
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