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Richard FlowerApril 5, 2022

A Quick Guide to CTV and OTT Programmatic Advertising

The programmatic advertising industry continually grows and evolves as new technologies penetrate the market. While not all new advertising methods achieve success, some have significant growth potential. One...
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Alba BringuesApril 5, 2022

How To Strike A Balance Between Ads And User Experience

As a publisher, you likely have pages that generate more revenue than others. Similarly, your data may also show that some pages have higher bounce rates, i.e., a...
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Frédéric DelgaMarch 17, 2022

How Publishers Can Get The Most Out Of Their Native Ads

For many publishers, native ads have the potential to accelerate their revenue generation without causing them to alienate search engines, users, or advertisers. However, some publishers still make...
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Richard FlowerMarch 15, 2022

Best Banner Ad Sizes To Boost Performance In 2022

Banner ads. They come in various shapes and ad sizes and are a crucial component of display advertising. When publishers monetize their websites, banner ads are typically one...
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Filipe HemsworthMarch 3, 2022

Contextual Advertising For Publishers: Skyrocket Your Revenue

Publishers are a crucial part of a rich, complex advertising ecosystem. Through publishers, advertisers can show their ads to users to turn them into clients and buyers. Publishers...
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Richard FlowerFebruary 28, 2022

Contextual Advertising: The Best Way To Reach Your Target Audience

Contextual targeting: is it just the latest advertising fad, or is it a topic worth exploring? If you’re an advertiser, the answer should be clear: contextual ads are...
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Richard FlowerFebruary 18, 2022

Programmatic Trends In 2022: Everything You Need To Know

Programmatic advertising is a continually evolving and changing technology, and new trends are constantly emerging while older methods fall by the wayside. Third-party cookies are falling away, while...
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Filipe HemsworthJanuary 7, 2022

Push your eCPMS and RPM with direct partnerships

You can spend smarter with direct partnerships from Rev-Amp, the leader in programmatic marketing. Rev-Amp will help you better leverage your eCPMS and RPM while also setting you...
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Frédéric DelgaDecember 14, 2021

Filehorse: Diversifying And Securing Revenue Streams

Filehorse is a popular software review website based in Dubai. The site helps users find and download new software and the latest top-quality web applications. Today, Filehorse is...
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