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Frédéric DelgaJune 17, 2021

Affiliate Marketing: A Complete Beginners Guide for Publishers

Affiliate marketing isn’t the new kid on the block. In fact, it’s been around in one form or another since 1989, but it’s only gained its massive popularity...
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Maria ReyJune 15, 2021

The Private Marketplace: Everything Publishers Need to Know

Private marketplaces still generate as much of a buzz today as they did nearly a decade ago. In fact, if online articles and posts are to be believed,...
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Richard FlowerJune 15, 2021

The Pros and Cons of Rewarded Ads

People love getting things for free – even when it’s not really free. In fact, “free” is so irresistible that psychologists have been studying how the offer of...
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Frédéric DelgaJune 8, 2021

What is Native Advertising? The Pros and Cons

Publishers are always looking for new and creative ways to monetize their content, diversify their revenue, and maximize potential income. However, before adopting a new advertising strategy, it’s...
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Maria ReyJune 8, 2021

How to Stop Bad Ads: a Quick Guide for Publishers

What are bad ads? Are they malicious, offensive, cheap, or condescending? Perhaps they’re dangerous, misleading, or even illegal. Regardless of your definition of a bad ad, all publishers...
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Ferran GavinJune 1, 2021

Three Key Digital Publishing Trends in 2021

As a publisher, it’s vital to stay on top of digital publishing trends and evolve with the changes in the industry. If you don’t, you risk falling behind...
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Filipe HemsworthMay 21, 2021

CPMs and Seasonality: Everything Publishers Need to Know

There’s a season for everything, both in nature and business. In nature, temperatures and weather fluctuate, and the same is true for CPMs. All publishers experience seasonal fluctuations,...
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Richard FlowerMay 19, 2021

The Most Popular Emerging Alternatives for Third-Party Cookies

If you’ve been staying updated on the latest developments in the ad industry, you might be aware that third-party cookies will soon be phased out entirely. Google, used...
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Frédéric DelgaMay 13, 2021

5 Real-Time Bidding (RTB) Best Practices for Publishers

Have you been looking into ways to diversify your revenue streams? If so, you’ve likely already heard of, or are already using, programmatic ads. You may even have...
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