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data, insights, and educational content created by experts
Filipe Hemsworth. January 7, 2022
Push your eCPMS and RPM with direct partnerships
You can spend smarter with direct partnerships from Rev-Amp, the leader in programmatic marketing. Rev-Amp will help you better leverage your eCPMS and RPM while also setting you...
Read moreFrédéric Delga. December 14, 2021
Filehorse: Diversifying And Securing Revenue Streams
Filehorse is a popular software review website based in Dubai. The site helps users find and download new software and the latest top-quality web applications. Today, Filehorse is...
Read moreFrédéric Delga. November 30, 2021
4 Tips to Optimize Your Website Revenue Before Holiday Season
The holiday season is right around the corner, and people everywhere are looking for the perfect gifts, vacations, and promotions they can take advantage of. The right ad...
Read moreRichard Flower. November 23, 2021
Why a sticky leaderboard is a good choice for your website
Publishers are continuously looking for ways to improve their ad revenue, whether through adding additional ad spots, trying out new formats, or joining new networks. Similarly, advertisers are...
Read moreMaria Rey. October 25, 2021
Is Your Website Violating Google AdSense Policy? Here’s What You Can Do
Google AdSense is still one of the first platforms publishers turn to when they decide to monetize their websites. However, AdSense has stringent policies regarding ads and content,...
Read moreAlba Bringues. October 4, 2021
The Complete Guide to Understanding Contextual Advertising
Today, behavioral targeting is one of the most common methods to determine which ads to show to users. Cookies and tracking data allow advertisers to target users with...
Read moreRichard Flower. September 27, 2021
Everything Publishers Need to Know About Ads.txt
If you’re a publisher, you’ve likely heard of ads.txt before. As ad fraud becomes more prevalent in the advertising industry, authorities, publishers, advertisers, and networks keep working to...
Read moreMaria Rey. September 21, 2021
Understand and Fight Ad Fraud: A Guide for Publishers
The ad tech industry has evolved immensely over the past several years. New technologies and systems allow advertisers to take advantage of valuable ad inventory, while publishers reap...
Read moreFrédéric Delga. September 21, 2021
The Ultimate Introduction To Programmatic Advertising: Free Bonus Glossary
Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
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