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data, insights, and educational content created by experts
Richard Flower. April 5, 2022
A Quick Guide to CTV and OTT Programmatic Advertising
The programmatic advertising industry continually grows and evolves as new technologies penetrate the market. While not all new advertising methods achieve success, some have significant growth potential. One...
Read moreAlba Bringues. April 5, 2022
How To Strike A Balance Between Ads And User Experience
As a publisher, you likely have pages that generate more revenue than others. Similarly, your data may also show that some pages have higher bounce rates, i.e., a...
Read moreFrédéric Delga. March 17, 2022
How Publishers Can Get The Most Out Of Their Native Ads
For many publishers, native ads have the potential to accelerate their revenue generation without causing them to alienate search engines, users, or advertisers. However, some publishers still make...
Read moreRichard Flower. March 15, 2022
Best Banner Ad Sizes To Boost Performance In 2022
Banner ads. They come in various shapes and ad sizes and are a crucial component of display advertising. When publishers monetize their websites, banner ads are typically one...
Read moreFilipe Hemsworth. March 3, 2022
Contextual Advertising For Publishers: Skyrocket Your Revenue
Publishers are a crucial part of a rich, complex advertising ecosystem. Through publishers, advertisers can show their ads to users to turn them into clients and buyers. Publishers...
Read moreRichard Flower. February 28, 2022
Contextual Advertising: The Best Way To Reach Your Target Audience
Contextual targeting: is it just the latest advertising fad, or is it a topic worth exploring? If you’re an advertiser, the answer should be clear: contextual ads are...
Read moreRichard Flower. February 18, 2022
Programmatic Trends In 2022: Everything You Need To Know
Programmatic advertising is a continually evolving and changing technology, and new trends are constantly emerging while older methods fall by the wayside. Third-party cookies are falling away, while...
Read moreFilipe Hemsworth. January 7, 2022
Push your eCPMS and RPM with direct partnerships
You can spend smarter with direct partnerships from Rev-Amp, the leader in programmatic marketing. Rev-Amp will help you better leverage your eCPMS and RPM while also setting you...
Read moreFrédéric Delga. December 14, 2021
Filehorse: Diversifying And Securing Revenue Streams
Filehorse is a popular software review website based in Dubai. The site helps users find and download new software and the latest top-quality web applications. Today, Filehorse is...
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