Blog
data, insights, and educational content created by experts
Maria Rey. September 21, 2021
Understand and Fight Ad Fraud: A Guide for Publishers
The ad tech industry has evolved immensely over the past several years. New technologies and systems allow advertisers to take advantage of valuable ad inventory, while publishers reap...
Read moreFrédéric Delga. September 21, 2021
The Ultimate Introduction To Programmatic Advertising: Free Bonus Glossary
Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
Read moreMaria Rey. September 15, 2021
Interstitial Ads: the Good, the Bad, and the Best Practices
If you play mobile games, you’ve likely encountered interstitial ads at least once before. These highly popular ads are widely used across apps, but now they’ve started to...
Read moreFrédéric Delga. September 9, 2021
Consent Management Platforms: Are Your Ads Compliant?
User information is one of the most valuable commodities available to publishers and advertisers. However, data privacy concerns continue to mold digital advertising laws, and publishers must adapt...
Read moreFilipe Hemsworth. September 9, 2021
4 Foolproof Ways to Attract More Advertisers to Your Website
If you’re a publisher with a monetized website, you may be wondering how to make your ad inventory more appealing to advertisers. Luckily, there are a few simple...
Read moreMaria Rey. September 7, 2021
Windows Report: Lightweight, Cutting-Edge Advertising Solution
Before deciding to work with Rev·Amp, Windows Report decided that they wanted a monetization partner with very specific abilities. The Rev·Amp team designed a highly optimized and lightweight ad stack that could meet and exceed Windows Report’s requirements.
Read moreMaria Rey. September 1, 2021
Rev·Amp Dashboard: Monitor Your Ad Revenue Performance
We’re excited to announce that version 1.0 of the Rev·Amp dashboard is now available! At Rev·Amp, we’re always striving to provide our clients with superior ad services that...
Read moreFrédéric Delga. August 30, 2021
Lazy Loading Ads: Does it Work, and Should You Use It?
Publishers are continually looking for ways to optimize the performance of their ads and site experience. You can use many different tactics, but it’s always vital to understand...
Read moreMaria Rey. August 30, 2021
What Publishers Need to Know About Google's Multiple Customer Management Program
The ad tech industry continually evolves as new technologies are introduced, and publisher and advertiser expectations change. One of the latest changes is by Google. The search giant...
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