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data, insights, and educational content created by experts
Alba Bringues. October 4, 2021
The Complete Guide to Understanding Contextual Advertising
Today, behavioral targeting is one of the most common methods to determine which ads to show to users. Cookies and tracking data allow advertisers to target users with...
Read moreRichard Flower. September 27, 2021
Everything Publishers Need to Know About Ads.txt
If you’re a publisher, you’ve likely heard of ads.txt before. As ad fraud becomes more prevalent in the advertising industry, authorities, publishers, advertisers, and networks keep working to...
Read moreMaria Rey. September 21, 2021
Understand and Fight Ad Fraud: A Guide for Publishers
The ad tech industry has evolved immensely over the past several years. New technologies and systems allow advertisers to take advantage of valuable ad inventory, while publishers reap...
Read moreFrédéric Delga. September 21, 2021
The Ultimate Introduction To Programmatic Advertising: Free Bonus Glossary
Programmatic advertising is a billion-dollar industry shaping up to be the dominant model for digital advertising. The United States was the market leader for programmatic ad spend in...
Read moreMaria Rey. September 15, 2021
Interstitial Ads: the Good, the Bad, and the Best Practices
If you play mobile games, you’ve likely encountered interstitial ads at least once before. These highly popular ads are widely used across apps, but now they’ve started to...
Read moreFrédéric Delga. September 9, 2021
Consent Management Platforms: Are Your Ads Compliant?
User information is one of the most valuable commodities available to publishers and advertisers. However, data privacy concerns continue to mold digital advertising laws, and publishers must adapt...
Read moreFilipe Hemsworth. September 9, 2021
4 Foolproof Ways to Attract More Advertisers to Your Website
If you’re a publisher with a monetized website, you may be wondering how to make your ad inventory more appealing to advertisers. Luckily, there are a few simple...
Read moreMaria Rey. September 7, 2021
Windows Report: Lightweight, Cutting-Edge Advertising Solution
Before deciding to work with Rev·Amp, Windows Report decided that they wanted a monetization partner with very specific abilities. The Rev·Amp team designed a highly optimized and lightweight ad stack that could meet and exceed Windows Report’s requirements.
Read moreMaria Rey. September 1, 2021
Rev·Amp Dashboard: Monitor Your Ad Revenue Performance
We’re excited to announce that version 1.0 of the Rev·Amp dashboard is now available! At Rev·Amp, we’re always striving to provide our clients with superior ad services that...
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